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SuperMarket Coop Update #11--9/21/00
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Project Update: Well, it was a busy week and we have gotten a lot accomplished. The two classes last week provided some great tips and tricks, as well as some good design advice.

For those of you with a little Web page experience, the supermarketcoop.com site has made the transition from frames to tables. Visually, you won't find a whole lot of difference, but it will make the site more accessible to search engines and older browsers.

We also focused a bit on the menu options on sites and how to avoid jargon and an excess of choices. We still have some thinking to do, but we're making progress. And you will find the participating coops now have their own button and our vision is for each coop to have their own page. It would not be an entire Web site but information on their involvement in the SuperMarket Project. I have started on HOME's and Fall River's pages already and Gail and Father Randy are preparing stories, recipes and images of the farmers and crafters involved.

A point that came up in class, that poses a challenge concerns the homepage of the site. It was mentioned that unless you are familiar with the issues surrounding family farming, you might not understand "Preserving Rural Communities and a Just Food System through Technology and Collaboration". I received great response to the Rural Coalition Tree, but the slogan doesn't really explain what we want visitors to the site to do. And some folks were perplexed by "small farm products". Did that mean seed?
fertilizer? tractors?

We will continue to think about the homepage, but I would love to get any response to that puzzle. And I also want to ask the same question I posed last week. "I would love to hear what the site communicates to
you and how we could better explain our values and goals." Please email me at webmaster@ruralco.org

And finally, if you have friends with interest in the points the SuperMarket Project is examining, please refer them to http://www.supermarketcoop.com/eupdate.htm so they can subscribe. Or they can simply send a blank email message to welcome@supermarketcoop.com and they will be added to the list. Thanks!

Next Week: Gail and I will be adding all the images from my trip to California, as well as the Wild Rice cookbook!

In cooperation,
Rebecca Bond
SuperMarket Project Manager

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